HeyGen vs Magic
Honest side-by-side comparison — pricing, features, and which fits which use case.
Choosing between HeyGen and Magic? Both compete in the ai avatars space, and they overlap significantly on the core feature set. The real differences come down to pricing tier, specific integrations, and which sub-workflow each tool is optimised for. Below: the full spec table, feature-by-feature breakdown, and a verdict on which to pick.
Still undecided? Our editorial pick in this category is ElevenLabs — generate ultra-realistic ai voices.
| HeyGen |  Magic | |
|---|---|---|
| Tagline | AI video creation with custom avatars | Blend your content into real-world locations |
| Pricing | Free 1min/mo, Creator $24/mo, Team $69/mo | paid |
| Starts at | $24/mo | $1/mo |
| Categories | AI Avatars, AI Video | AI Video, AI Writing |
| Company | HeyGen | — |
HeyGen features
- 175+ stock avatars
- 40+ languages
- Custom avatars
- Translation
- Voice cloning
Magic features
No feature list available yet.
👍 HeyGen pros
- Custom avatar feature is strong
- Fast generation
- Free tier
👎 Cons
- Free tier only 1 min/month
- Lower commission than Synthesia
👍 Magic pros
Which to choose: HeyGen or Magic?
Pick HeyGen if you need ai video creation with custom avatars.
Pick Magic if budget matters and you want the cheaper entry point. you need blend your content into real-world locations.
When the choice is too close to call, the deciding factor is usually integrations — pick the one that plugs into your current tools with the least friction.