HeyGen vs Synthesia
Honest side-by-side comparison — pricing, features, and which fits which use case.
Choosing between HeyGen and Synthesia? Both compete in the ai avatars space, and they overlap significantly on the core feature set. The real differences come down to pricing tier, specific integrations, and which sub-workflow each tool is optimised for. Below: the full spec table, feature-by-feature breakdown, and a verdict on which to pick.
Still undecided? Our editorial pick in this category is ElevenLabs — generate ultra-realistic ai voices.
| HeyGen | Synthesia | |
|---|---|---|
| Tagline | AI video creation with custom avatars | Create studio-quality videos with AI avatars |
| Pricing | Free 1min/mo, Creator $24/mo, Team $69/mo | Starter $29/mo, Creator $89/mo, Enterprise custom |
| Starts at | $24/mo | $29/mo |
| Categories | AI Avatars, AI Video | AI Avatars, AI Video |
| Company | HeyGen | Synthesia |
HeyGen features
- 175+ stock avatars
- 40+ languages
- Custom avatars
- Translation
- Voice cloning
Synthesia features
- 140+ AI avatars
- 140+ languages
- API
- Custom avatars
- Screen recording
👍 HeyGen pros
- Custom avatar feature is strong
- Fast generation
- Free tier
👎 Cons
- Free tier only 1 min/month
- Lower commission than Synthesia
👍 Synthesia pros
- 25% recurring commission
- No filming needed
- Studio-quality avatars
- Wide language support
👎 Cons
- Avatars still feel slightly artificial
- Expensive starter tier
- Limited to talking-head format
Which to choose: HeyGen or Synthesia?
Pick HeyGen if budget matters and you want the cheaper entry point. you need ai video creation with custom avatars.
Pick Synthesia if you need create studio-quality videos with ai avatars.
When the choice is too close to call, the deciding factor is usually integrations — pick the one that plugs into your current tools with the least friction.